Paris, 17 November 2025 — At the Choose France Summit, H Company, the French champion of agentic artificial intelligence, and FDJ UNITED, Europe’s leading gaming and lottery operator, announced a strategic partnership to experiment with agentic AI across selected FDJ UNITED processes and operations.
The goal of this partnership is to enable FDJ UNITED to identify high-value use cases that can increase the productivity of its internal processes and enhance the player experience, while allowing H Company to accelerate iteration cycles on its agents by testing and deploying innovations directly in real operational environments.
As a Design Partner, FDJ UNITED will work hand-in-hand with H Company, actively contributing to the co-design and iterative development of solutions. Initial use cases include automated quality testing, commercial performance management of the retail network, intelligent customer support, and fraud detection.
The partnership follows FDJ UNITED Ventures’ participation in H Company’s 2024 funding round, a global raise of more than 200 million euros alongside renowned investors such as Accel, UI Path, Motier, Bpifrance, Bernard Arnault and Eric Schmidt. Of the 75 million euros deployed to date by FDJ UNITED Ventures, 25 million euros have been allocated to direct or indirect investments in AI-focused startups.
Stéphane Pallez, Chairman & CEO - FDJ UNITED
“Following our investment in H Company in 2024, we are delighted to deepen and formalize our collaboration with a leading technology player. This initiative reflects our ambition to integrate agentic AI into our processes and foster a culture of continuous improvement. It also highlights our commitment to supporting the development of the French tech ecosystem. As a reminder, FDJ UNITED has been a partner of the ‘Je choisis la French Tech’ initiative since 2023.”
Gautier Cloix, Chairman & CEO - H Company
“We are thrilled to announce this first strategic partnership with FDJ UNITED, an organization that has consistently placed innovation at the core of its mission to serve players. Our engineering teams are working closely with FDJ UNITED’s teams to deploy and refine our agents, which today rank as the most advanced in the world in their category. These deployments will deliver measurable and significant gains, both in productivity and customer satisfaction.”
The AI agents developed by H Company are capable of executing complex end-to-end processes while interacting with any graphical interface with no prior integration. Their technology, currently on top of international benchmarks on computer-use agents, paves the way for autonomous, precise, and highly valuable operational automation.
Last week, H Company released Holo2, a new generation of cross-platform computer-use models that sets a new performance standard for interface localization and navigation, while dramatically reducing complexity and cost.
H Company is a frontier AI research, product and implementation company pioneering the future of autonomous, agentic AI. H’s unique approach blends leading edge research in computer use, proprietary models and agents, and its forward-deployed implementation approach. H is committed to delivering tangible ROI and real-world impact for its clients. H Company is 75 people strong, across offices in Paris, London and NYC. Founded in 2024, H raised $220m with investors such as Accel, AWS, Eric Schmidt, Samsung, and Bernard Arnault.
FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With over 5,000 employees and a presence in more than 10 regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition: lottery games in France and Ireland, via an extensive point-of-sale network and online; sports betting at points of sale in France; and online games open to competition (sports and horse-race betting, poker and online casino games, in markets where these activities are authorised). FDJ UNITED has placed responsibility at the heart of its strategy and promotes recreational betting. The Group is listed on the regulated market of Euronext Paris (FDJU) andis part of the SBF 120, Euronext 100, Euronext Vigeo 20, EN EZ ESG L 80, STOXX Europe 600, MSCI Europe and FTSE Euro indices. For more information, visit www.fdjunited.com
FDJ UNITED Ventures is FDJ UNITED’s investment fund in startups. With €111m under management, it invests in early-stage startups (pre-Seed to Series A) operating in the following areas: Gaming & Betting, Digital Acceleration, AI & New Tech, Retailtech, Fintech, and Tech for Good. FDJ UNITED Ventures also manages a fund-of-funds activity, with subscriptions in around fifteen venture capital funds (e.g. Partech, Serena, Bpifrance). FDJ UNITED Ventures participates in several government initiatives, such as “Je choisis la French Tech” or “Tibi 2.” Since 2015, it has, directly or indirectly, supported over 500 European startups, including over 300 in France, and over 4,000 jobs in Europe, including over 1,500 in France.
